Spreading the message can be tricky for small start-ups. Many small companies don’t actually have the budget to get their word out using traditional advertising. Investing on print ads, huge billboards, and radio and TV advertisements may not be feasible at this stage. But don’t fret. There are still good and affordable ways of spreading the word without abusing your wallet.
Make it a headline
Who says press releases are not effective? In fact, businesses with upcoming events, accomplishments, or other newsworthy updates can get free advertising by creating and submitting PRs to local publications. If you have a knack for writing, you can create the press release yourself or you can hire quality writers for only a small fee.
Organise an event
Going out and meeting new people is an effective way of spreading the word about your business. Setting up commercial marquees with your printed logos, handing out business cards, and a nice smile are all you need to make an effective brand promotion.
Spend time cultivating relationships with the people you already know. These people can even recommend your business to other people if you give them the right service. Update them regularly and don’t hard sell. Your ultimate goal is to make money, but that doesn’t mean you’re going to talk about sales every day. Always be on the lookout to help your network. Start from giving reliable information, and your network will become your free yet most effective marketing tool.
Rely on the power of social networks
Social networking sites have become the new partner of business owners because followers and fans are doing much of the advertising, for free. But keep in mind that social media is a one-way street. How successful you are at promoting your business with these sites will depend on how much effort you put into it. Start building one for your business, get connections, and update regularly to maintain a solid customer base.
Whether you’re looking for marquees for hire, writing a press release, or joining the social media trend, knowing how to market effectively is the key to success. Instaco, for one, is one company that offers marquees for hire for trade events and other business promotions.