Google is arguably one of the foundations for the success of any online business. It is the most popular website in the world, drawing in an estimated 1 billion unique visitors every month. It also provides results for more than 12 billion queries every month through its search engine, and has more than 15 million websites connected to its Analytics tool.
Whether you’re running a well-established company in Melbourne, Sydney, or anywhere else in the Land Down Under—and practically the world—or are still in the process of emerging on your own slice of online real estate, Google will be an important aspect of your online efforts and pursuits.
While there is much to learn about this Internet giant, here are some important concepts about Google that are not that common, but are equally crucial to the success of the SEO services for your Brisbane company or elsewhere.
Google is Constantly Changing
Google is always cooking up something new. Whether it’s about corporate acquisitions, patents, inventions, updates, or new software products and tools, you can expect that change will always come. The company makes about 500 changes and updates annually to its search engine algorithm alone—reinforcing the fact that search is its core component.
If you want your business to wield the power of search marketing, your business and the professional SEO company in Brisbane you’re working with must be adaptable to Google’s whims and changes.
Google is No Longer Just a Search Engine
The help this online giant provides for businesses in terms of marketing exposure is clear, but Google has evolved into more than just a search engine. Take a look at its Products Page and the tools and resources they offer for webmasters and digital marketers and you’ll get an idea of the company’s breadth. Also, don’t forget it is the owner for the firmware running on all ‘Android’ mobile devices.
All of these products and services mean that using Google for your business’s SEO and marketing needs goes beyond simple organic optimization.
Google Strives for Better User Experience
Google is all for creating a high-quality experience for all its users. It has upgraded its standards so that only true quality content and materials get high rankings. Complying by these standards of quality helps you shape campaigns and come up with strategies that help get you to the top of search results.
If you want your business to grow and thrive online, understand and adapt your strategies based on Google’s standards. After all, it is considered the foremost authority on rankings and search marketing.