After months of speculations, e-commerce giant Amazon has finally entered the hotly contested online music streaming business by launching its own service in the US.
Prime Music is free for customers of Amazon Prime, the company’s $99-a-year membership program that includes free shipping, e-books, and video streaming of films and TV shows.
With Prime Music, subscribers can listen ad-free to more than a million songs from top artists such as P!nk, Bruno Mars, Beyonce, Justin Timberlake, and Daft Punk.
The service, however, will not focus on getting the newest releases and its music collection is relatively small compared with rivals: Spotify and Beats Music boasts 20 million tracks.
Digital music competition
Although Amazon reached licensing deals with Warner Music and Sony Music Entertainment, Prime Music is missing Universal Music. This was probably behind the company’s limited music collection.
Amazon says the new service will be available without advertisements or playback restrictions.
The company hopes these features will set it apart from the competition.