Some “white hat” link building practices may be of no use with all the Google algorithm updates expected to roll out. Aside from using a link cleaner to remove any questionable backlinks, it’s also advisable to create long-term link building strategies that would thrive in the years to come. Here are some techniques that can help:
Create an HTML Sitemap
Most SEO practitioners focus on off-site link building—and for good reason; however, internal links can be just as effective in increasing SERP rankings. Having an HTML sitemap on the homepage makes it easy for web crawlers to find pages within a website. It won’t have an immediate impact, but it makes Google’s life easier.
Help a Reporter Out (HARO)
Building an online reputation isn’t just about which site has the most links – it’s also about letting people know a site or blog exists. Help a Reporter Out (HARO) is a free-to-register website that reporters for many reputable online news sites use.
Here, they get expert opinions on certain subjects they are writing about. Users of this site can answer a reporter’s question within their niche and if their answer is chosen, they get free publicity and a link from a reputable site.
Content is Still King
Having useful and engaging content is still the best way to earn links. Reputable website owners and bloggers link to certain sites because they feel that the information posted there can be of value to their readers.
It’s a lot of hard work, but that’s what it takes to rank high in the SERPs. Get help from link cleaners such as LinkCleaners.com to get rid of any bad links and start contributing high quality content instead.
If Google’s recent actions are an indicator of what’s coming, it’s advisable to bring out the link cleaner and start doing things their way. This way, there would be no worries about penalties in the months—or even years—to come.