SEO Changes Brought by the New Bing-AOL Partnership

SEOJust when you thought Google had the monopoly to the Internet search market, their partnership with AOL expires. As per the agreement, Bing will replace them as the AOL primary search engine in their 10 websites. The news, when released, was minor at best. Very few people were talking about it, but those who did, knew that there would be drastic changes on how people use the Internet.

One of the most affected will be the SEO industry, as per of Minnesota. Search engine optimization had to play by Google’s rules, from Panda updates to AdWords and website ranking. Now with this drastic change, some of the established rules will change, for better or worse.

1. Keywords

Google’s algorithm allowed space for creativity to get keywords for a specific audience, location or product. Bing’s, however, works best in exact keywords. There is not much discussion in this aspect, but it will definitely change some ground rules on keyword generation.

2. Domain

Both Google and Bing prioritize .gov, .edu and the same links. These websites are rich with quality content and consistent traffic. The difference lies in domain age, which Bing considers important. Google didn’t prioritize age much, as long as there are backlinks towards the domain. In this case, Google might have the edge.

3. Flash Content

Chrome has its own flash player that poses problems for Adobe flash content. This shows why Google don’t do well with the flash-heavy websites. Google doesn’t even crawl flash websites, which Bing does so excellently. Considering flash content is prevalent in many websites, Bing provides relief for a lot of businesses and developers.

4. Double-Meaning Queries

Google handle search queries with one or more meaning by showing the most popular website. On other hand, Bing shows local results. Time will tell on which is more effective in driving business on the up.

5. Mobile Optimization

Android is the world’s most popular mobile OS. As such, Google will make it easier for its mobile users to browse websites on their smartphones. The grey wording labels helped in determining what websites supports mobile display. Bing followed suit, but lags behind Google in mobile search innovation.

Now that Bing is in the spotlight, maybe they would do better in improving their services. It won’t be easy catching Google, but they are a step ahead in a big way. It will only depend on Microsoft how much they are willing to stake in the search engine industry.