branding Archive

Branding Techniques that Distinguish You from the Competition 0

“A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another.” This is a quote from bestselling author, entrepreneur and public speaker Seth Godin. He makes a good point about the importance of

3 Tactics That Improve Your Brand Communication Strategy 0

Digital media provides several opportunities to communicate your brand’s message and value proposition. However, you still have to improve your strategies to reach your audience effectively and convert at a higher rate. Many renowned PR companies from Melbourne and other parts of Victoria list the following tactics that boost your brand communication:

Luxurious Packaging: The Promise Of a Premium Lifestyle 0

Luxurious packaging is style that does not scream for attention. It should be sensuous, but it must explicitly say, ‘Only the best can have me.’ If you are ready for your brand to say this, read on. With today’s technological advances, aesthetics of packaging materials have reached a new level. Packaging